A kids’ day!!!

If I could say in one word how yesterday was I would say: kid.

I know that all of us have different experiences in our lives, but I think that most people can agree with me that one of our funniest experiences we had in our life, we had it when we were kids.

When we were kids the world was our playground, it didn’t matter if it was an empty room or if it was a room crowded with adults. A kid’s imagination is a great tool that we usually forget to use when we grow up.

Yesterday we remembered how it was being a kid through the eyes of KidZania customers, boys and girls from 6 to 12 years old.

We visited KidZania, which is one of the most interesting entrepreneurial initiatives in Mexico. In KidZania formerly known as “La Ciudad de los Niños” (The Children’s City), the kids can use a role play game in which they learn how to work as fireman, policeman, actors, chefs, etc., but in this place also big sponsors like Domino’s, Comex, Marinela, Televisa, etc. can interact with the kids, marketing their products and conducting a market study.

We experienced all of these on a tour surrounded with kids, who were running, jumping and yelling. At the end of the tour we entered to a conference room where Xavier López, (CEO and founder of KidZania), explained the business model to us. He remarked that KidZania is not only an entertainment park it’s a business engaged with Mexico’s children, trying to help kids and their families to be better citizens.

During the morning we also had two very interesting sessions, the first one we had was a case called “Pineda Covalin” which is a high fashion company that is inspired by Mexican traditions. One of the founders of Pineda Covalin, Cristina Pineda, came to the session and talked about the designing experiences and also what challenges the company is facing today. She said: “If you want to be global, start being local”. At the end we all got an invitation to the Pineda Covalin fashion show in April.

We also got a great and interesting lecture about the Political Perspective in Mexico, the discussion was very passionate.

At the end of the day, I reflected, that we have to try to enjoy little things in life, and from time to time try to see life from a kid perspective.