DBiM Day 2

First, Gustavo moreno, one of the top executives of Grupo Modelo brewing company, talked to us about their strategic management process, based on Kaplan and Norton's Balanced Scorecard . We discussed the challenges, pros and cons of this process, and the particularities of the implementation. Check the presentation he used here

Then, Julián Sánchez, one of our best proffessors in terms of Managerial information and Control, discussed with us the Gas Metropolitano case, and explored the balance that control and empowerment maintain, the fragility of this balance and the particular aspects that must be taken into consideration in the mexican culture, focusing of the processes of pressure, opportunity and racionalization, which leads to temptation and, utimately, to cheating. We also explored the triggers for each kind of control system: beliefs, boundaries, diagnostics and interactive.

And then, we went on for grupo Modelo's headquarters, and got a taste of their processes (and the final products while we were at it). Take a look!

Oh!!! and let's not forget that little detail called LAS LUCHAS!!... we'll deal with that later tonight and have a full report